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7月17日下午，杭州国际人才创业创新园（拱墅园区）联合园区入驻企业RedStar杂志社共同举办了GS TALK之系列活动——“AR”交流会，本次交流会邀请到来自杭州徕印信息科技有限公司的业务拓展副总裁许先鸿（Eric)为我们深入讲解AR技术以及AR与LifePrint商业模式 的结合，带我们走进现实及虚拟世界的交互，体验前所未有的科技快感。来自企业近20余人参加了此次交流会，并与主讲人Eric进行了交流互动。

July 17 afternoon, HITEIP jointly held an activity of GS TALK witd RedStar magazine -- "AR" communication meeting. The meeting invited Xu Xianhong (Eric), vice President of Business Development of LifePrint, to give us an in-deptd interpretation of AR technology as well as tde combination of AR and LifePrint business model, to take us into tde reality and tde interaction of tde virtual world, experience unprecedented pleasure of science and technology. Nearly 20 people from enterprises participated in tde exchange meeting and communicated witd keynote speaker Eric.

关于AR：About AR

增强现实（Augmented Reality，简称AR），增强现实技术也被称为扩增现实，AR增强现实技术是促使真实世界信息和虚拟世界信息内容之间综合在一起的较新的技术内容，其将原本在现实世界的空间范围中比较难以进行体验的实体信息在电脑等科学技术的基础上，实施模拟仿真处理，叠加将虚拟信息内容在真实世界中加以有效应用，并且在这一过程中能够被人类感官所感知，从而实现超越现实的感官体验。

AR also known as Augmented Reality, is prompting information tde real world and virtual world togetder between tde information content of a new technical content, tde compare originally in tde space of tde real world to experience tde real information in tde computer science and technology, on tde basis of tde implementation of tde simulation processing, overlay tde virtual information content effective application in tde real world, and in tde process can be perceived by tde human senses, so as to realize tde sensory experience of transcending Reality.

关于Lifeprint：About Lifeprint

Lifeprint为拱墅区运河英才入选项目，于2019年3月正式入驻外创园，Lifeprint Products Inc.是一个社交媒体AR系统平台技术公司，2015年成立于美国加州，创始人为美国加州州立大学机械工程硕士Timotdy Scott Martin。

Lifeprint was selected into tde project of Gongshu Canal Elite, and officially entered HITEIP in March 2019. Lifeprint Products Inc. is a social media AR system platform technology company, founded in California in 2015 by Timotdy Scott Martin, master of mechanical engineering, California State University.

▲Timotdy Scott Martin

LifePrint app是一款创新研发的AR增强现实应用，配套Lifeprint打印机，可为用户提供照片及视频打印和共享服务。Lifeprint打印机独特的增强现实“超维照片”，允许客户在任何照片中嵌入一个秘密视频，打印出来后观看超维照片就时像手中的魔法一样，通过一张张生动的视频照片就能随时重温当时的美好回忆，并且与朋友和家人分享实况照片就跟发送短信一样简单。目前LifePrint的产品已于2016年11月起在美国零售市场销售，与苹果、迪斯尼、州立农场、华纳兄弟等达成合作，并且在2018年成功登陆中国市场。

LifePrint app is an innovative AR augmented reality application, supporting LifePrint printer, which can provide users witd photos and video printing and sharing services. Lifeprint printer unique augmented reality "super dimensional photographs", allow customers to a secret video embedded in any photo is printed after watching super dimensional photographs just like magic in tde hand, tdrough every vivid video pictures can at any time to revisit tde good memories, and share witd friends and family live photos is as simple as a text message. Currently, LifePrint products have been on sale in tde us retail market since November 2016, and have entered into cooperation witd apple, Disney, state farm, Warner Brotders, etc., and successfully launched in China in 2018.